SCOPE OF DIGITAL MARKETING IN INDIA AND ABROAD

Digital marketing is the term used for promotions carried out on the web. The term digital marketing is self-explanatory. 

This amount is quite clear about the demand for India and the future of digital marketing in India. The high demand in this field is the result of a growing industry.

Digital Marketing has several smaller divisions that work in different directions yet contribute to the firm's overall growth. It leverages a Digital Marketing champion to make sales, brand awareness, establish a new venture, etc.

Digital Marketing is an Umbrella term known as data-driven marketing and operates over the digital platform, i.e., the internet, for the introduction and promotion of various goods and services.

SO WHAT IS DIGITAL MARKETING?

                             
                         Online marketing, also known as digital marketing, connects brands with potential customers using the internet or other digital communication platforms. This can include email, social media, website advertising, and text messages as a marketing channel. There are various opportunities in this field one can explore. Digital Marketing has made promotions of multiple products easy, just one click away. It has also offered different jobs to people during this pandemic.

                             Digital marketing is something you can continuously pursue or work on from the comfort of your home. All you need to do is, plan your day's activity & schedule your time rightly along with your other personal responsibilities. You can always work independently via various channels & methods. There are also freelance jobs available. Acquire the necessary set of Skills & pitch for the right opportunity.

WHAT IS THE SCOPE OF DIGITAL MARKETING IN INDIA?

The future of digital marketing in India is booming not just in India but in all parts of the world. 2016 surprised the industry with over 1.5 lakh job opportunities in the Digital Marketing domain. The following was a bigger surprise when only the first quarter of 2017 marked 8 lakh job opportunities.

The surveys conducted by several forums have predicted this is growing with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India to expand Digital Marketing in India. PM Modi's Digital India campaign gained massive popularity. The government of Indie's initiative aims to provide accessible services to its natives. As a result, many people look forward to building a career in digital marketing.

Now imagine when a nation's government promotes digital interaction; what do you think will be the future of digital marketing in India?

Let me know in the comments.

 THE REASONS FOR DIGITAL MARKETING'S PEAK ARE,

 ITS NEW TO US:

                                     Hasn't the internet driven all of us crazy? Well, it sure has. There was a time when a new series on the TV used to be the hot topic, whereas today, online posts or new music videos on YouTube grabbed our attention. What is this? This is a shift in choice and preferences. Digital media is gaining mass attention because of the fresh air it has got with itself. It's like living in a new era. We are experiencing a revolution while shifting from traditional to Digital media.

IT'S AT YOUR FINGERTIPS

                                      

                                    Since the entire work is to be done on the internet, there is no restriction on the place. It doesn't matter if you are at the office or home. You need a device connected to the internet, and you are sorted. Yes, it is that easy. Do you want to check your bank balance? Do it on your smartphone. Want to book movie tickets? Pick up your smartphone and book! This is the digital age; everything is available at your fingertips.

FAST REACH:

                       

                                       Previously radio was considered to have the fastest reach because of the live communication feature. Radio is still the medium with the broadest reach, but the new press gradually overshadows popular media like newspapers, television, etc. Today, you post anything online, and it gets trending within a few hours. This is because digital media users increase with each passing day.

IT'S EASILY INFLUENTIAL:

                                      Humanity is used to being influenced by whatever is trending the most. Virtual media has not fallen short of controlling the masses with its new style. The social media occupying the most space has infused itself so well in the lives of the users that it is like the early morning newspaper that is a must. Only this newspaper is carried forward all day long (pun intended).

Social media's influence has us all rolling with it. An average youngster's day usually starts with waking up to Facebook's news feed and leading to snap stories, Instagram, and the list. Some individuals have become local celebrities only because of the influence of Social media.

JOB OPPORTUNITIES 
                        The massive user engagement calls for more and more job opportunities. The employment sector has seen a significant share of jobs generated by the Digital Marketing Industry. The statistics show that the total number of job opportunities in the Digital Marketing industry crossed 8 lakh jobs in 2017. The career scope in Digital Marketing seems attractive to the masses, which is why many professionals are learning this course to enter the industry.

MEASURE ANALYSIS

                                         An advertiser running a social media campaign can easily measure the performance of the movement in real time without waiting for extended intervals. The leads generated and online purchases directly measure the campaign's performance.

The campaign is run over the internet, and the performance is measured in real-time. What can be better than this for a business?

There must be many more reasons why the Digital Marketing industry is at its peak, but we will move further from here to briefly discuss the scope of Digital Marketing jobs in India.

DIGITAL MARKETING IN ABROAD

     

                                      Most digital marketing growth shows in us, Canada, Dubai.

AT US:

                          The United States has a broad scope of Digital Marketing. The United States is one of the most powerful countries in the world because of its technological advancements. Technological advancements make the digital domain the most integral component of the entire structure. Thus, it would be fitting to quote that Digital Marketing scope in the USA is leading the world.

AT CANADA:

                         The vast land mass of Canada, which is loosely populated, has marked its global presence with many Digital Marketing job opportunities in Canada. An average of 2275 job vacancies are available daily in Canada under the Digital Marketing domain. The wildfire of Digital Marketing has wrapped this country in its arms.

AT DUBAI:

               When we talk about Dubai, we know that Dubai has always stood ahead in the technological aspect. The companies in Dubai are going digital, and thus there are plenty of job opportunities. The month of August 2017 itself marked as many as 3650 jobs. Well, that’s a good enough number. This indicates that there is a remarkable scope of Digital Marketing in Dubai.